It has long been recognised that the term "atheist" has unhelpful connotations. It has too many dark associations and also defines itself negatively, against what it opposes, not what it stands for. "Humanist" is one alternative, but humanists are a subset of atheists who have a formal organisation and set of beliefs many atheists do not share. Whatever the intentions of those who adopt the labels, "rationalist" and "bright" both suffer from sounding too self-satisfied, too confident, implying that others are irrationalists or dim.
If we want an alternative, we should look to other groups who have reclaimed mocking nicknames...."Heathen" fulfils this ambition.
Tuesday, July 16, 2013
This linked article from England's The Guardian online is a useful re-framing of the problem for Atheism around its name: